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- W2325798031 abstract "How do consumers choose among alternative retail outlets? What elements of a retailer's merchandising mix are critical in customers’ patronage decisions? Results of this study identify patronage motives that appear important in the choice among competing food outlets. The study also demonstrates how retailers can employ the semantic differential to obtain such market information." @default.
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- W2325798031 date "1969-07-01" @default.
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- W2325798031 title "Identifying Determinants of Retail Patronage" @default.
- W2325798031 doi "https://doi.org/10.1177/002224296903300312" @default.
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