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- W2326078293 abstract "New Media technologies such as social networking and video sharing used today are aimed at individuals and seem to offer utilitarian and hedonic value to users. Unlike classical information technologies, New Media technologies rely on user-generated content and generally take users through the stages of trial, adoption, and use. Prior literature on technology acceptance provides an understanding of how users engage with information systems and the individual, technology, and environmental factors that influence adoption and use. However, little is known about the combination of trial, adoption, and use stages and how the content of information technologies impact behavior. A qualitative analysis of data gathered via in-depth semi-structured interviews with 80 individuals leads us to the Content Acceptance Model (CAM) for understanding trial, adoption, and use in the context of New Media technologies." @default.
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- W2326078293 date "2013-03-01" @default.
- W2326078293 modified "2023-10-16" @default.
- W2326078293 title "Content Acceptance Model and New Media Technologies" @default.
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- W2326078293 doi "https://doi.org/10.1080/08874417.2013.11645632" @default.
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