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- W2326776871 abstract "The word euphemism comes from Greek euphemismos which in turn derives from euphemizein, meaning use a good or auspicious word for an evil or inauspicious one. Kany, in his excellent book on American-Spanish euphemisms, defines as the means by which a disagreeable, offensive, or fearinstilling matter is designated with an indirect or softer term (1960:v). Euphemisms serve many functions. An important use is to permit discussion in mixed company of topics which, for reasons of delicacy, are thought best not discussed by standard terminologies. Quite apart from sex, euphemisms also facilitate discussion of subjects which cause discomfort or apprehension. Euphemisms may also be used in an inverse sense, to call attention to or to emphasize tabooed topics (Read 1964). Euphemisms are to be differentiated from slang, which may be jargon or cant of members of a particular calling or class of society, or popular and usually ephemeral modes of expression widely used in a society, viewed variously by its speakers as avant garde, clever, imaginative, or amusingly grotesque, but not necessarily offensive, and thus suitable for use in mixed company. Slang may, of course, also be seen as obscene and offcolor, to be used only by members of same sex. The analysis of euphemisms is a highly useful analytic tool for anthropologists, since they point way to sensitive areas of culture, topics which informants may studiously avoid in direct conversation, or which they might deny to be disturbing. In contemporary United States, for example, euphemistic usages emphasize that such topics as old age and death, toilet training and toilet habits, some aspects of illness, excessive use of alcohol, and sex are sensitive or disturbing areas. Elderly people do not become old; they become senior citizens. It is not necessary to" @default.
- W2326776871 created "2016-06-24" @default.
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- W2326776871 date "1966-04-01" @default.
- W2326776871 modified "2023-10-16" @default.
- W2326776871 title "Euphemisms and Cultural Sensitivity in Tzintzuntzan" @default.
- W2326776871 cites W559990441 @default.
- W2326776871 doi "https://doi.org/10.2307/3316777" @default.
- W2326776871 hasPublicationYear "1966" @default.
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