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- W2327043670 abstract "The Korean wine market is growing year by year recently especially in Off-trade market. It shows not just a part of the very few consumer-driven trend. The purchases of wine is always not so easy because the risk factors and failure points occur when buying wines. Most of wine consumers feel difficulties when buying wines at phase of previous step, buying step and after buying step. Wine consumers can be divided into the wine experts, wine lovers, novices, outsiders. To guide an wine buying with less failures to each representative of wine consumer characteristics and needs, user persona and scenario for the reduced failure were derived." @default.
- W2327043670 created "2016-06-24" @default.
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- W2327043670 date "2015-08-31" @default.
- W2327043670 modified "2023-09-24" @default.
- W2327043670 title "A Study on the Development of Guide to Overcome Risks When Buying Wines" @default.
- W2327043670 cites W2040331626 @default.
- W2327043670 doi "https://doi.org/10.14257/ajmahs.2015.08.50" @default.
- W2327043670 hasPublicationYear "2015" @default.
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