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- W2327144921 abstract "This paper provides a method of identifying international markets for which new products marketed via direct selling may be commercially successful. Results of the study indicate that consumer wealth, urbanization and literacy may be used as lead indicators of new product, direct selling success. It is recommended that multinational firms consider the use of a direct selling strategy when launching products into developing markets, and the use of an instore strategy when launching products into mature markets." @default.
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- W2327144921 title "Direct Selling" @default.
- W2327144921 doi "https://doi.org/10.1300/j049v02n02_07" @default.
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