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- W2327326868 abstract "On-Demand CRM is of particular significance to small and medium-sized organizations as they are faced with budget and time restrictions. However, the failure rate of CRM in organizations is still considerably high. The CRM On-Demand market is saturated with multiple vendors offering similar solutions. Due to technological advancements, SME managers tend to not understand thoroughly the key drivers of On-Demand CRM solution. Some managers have left much of the understanding of the technical artifacts to the cloud vendors. There exists a research gap, which renders technical variables not part of the management decision-making activities. This research aims to address this gap in the CRM domain and focus on the technical aspects of evaluating On-Demand CRM in a bid to aid managers in decision-making. The design science research approach is adopted. Quantitative data analysis methods were used to test and validate the proposed evaluation criteria. The results indicate that from a technical quality perspective, there are various non-functional attributes that form a part of the CRM evaluation process in the cloud. This framework can be improved upon further by studying the functional, process and people factors that affect the buying decision of CRM." @default.
- W2327326868 created "2016-06-24" @default.
- W2327326868 creator A5051173528 @default.
- W2327326868 date "2015-05-12" @default.
- W2327326868 modified "2023-10-18" @default.
- W2327326868 title "Proposed Evaluation Criteria for Selecting Appropriate Cloud Based On-Demand CRM for SMEs." @default.
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- W2327326868 doi "https://doi.org/10.15849/icit.2015.0029" @default.
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