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- W232735350 abstract "Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans-delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing-leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index" @default.
- W232735350 created "2016-06-24" @default.
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- W232735350 date "2013-11-30" @default.
- W232735350 modified "2023-09-27" @default.
- W232735350 title "Sports Marketing: Creating Long Term Value" @default.
- W232735350 hasPublicationYear "2013" @default.
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