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- W2327861715 abstract "The “environmental view” of marketing focuses on the basic forces—such as economic, social, cultural and geographical — which give shape and direction to any macro marketing system. The author uses Peru as a “case study,” to show how environmental factors give rise to marketing and consumption characteristics and thus permit meaningful between-country comparisons." @default.
- W2327861715 created "2016-06-24" @default.
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- W2327861715 date "1966-07-01" @default.
- W2327861715 modified "2023-09-27" @default.
- W2327861715 title "The Environment for Marketing in Peru" @default.
- W2327861715 doi "https://doi.org/10.1177/002224296603000311" @default.
- W2327861715 hasPublicationYear "1966" @default.
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