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- W2327891308 abstract "The negative effects of marketing methods of the pharmaceutical companies becomes a hot topic in public agenda. Studies show that marketing techniques might influence presriptions and rational use of medicine, therefore have a damaging effect on public health. Moreover, there are serious concerns that the methods devalue physicians’ profession and its societal status, and corruption related tu immoral practices might lead a deterioration on professional values. In this article, the knowledge in the literature which is focused on the types of marketing methods and their negative effects are summarized. By considering the low-effectiveness of the initiatives aiming to protect those negative effects, it is argued that the realistic solution would be preventing all kind of exposure to companies’ marketing techniques by limiting their activities and fulfilling the gap of needs regarding healthcare service and education by the state." @default.
- W2327891308 created "2016-06-24" @default.
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- W2327891308 date "2014-03-18" @default.
- W2327891308 modified "2023-09-30" @default.
- W2327891308 title "Marketing Methods of Pharmaceutical Companies" @default.
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- W2327891308 doi "https://doi.org/10.5152/tcb.2014.005" @default.
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