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- W2327903364 abstract "After comprehensive analysis of enterprise management model, we present the framework of marketing informatization platform based on system integration to create an efficient operational and executive tool, which supports the enterprise’s proposition of strategies and sustainable development. Applied with the actual background of a certain company, we also elaborate the platform’s main meanings and detailed steps, and show the validity and practicability of the marketing informatization platform based on system integration according to its effects on economic and social benefits." @default.
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- W2327903364 date "2013-02-28" @default.
- W2327903364 modified "2023-09-25" @default.
- W2327903364 title "Construction of Marketing Informatization Platform Based on System Integration" @default.
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- W2327903364 doi "https://doi.org/10.4156/aiss.vol5.issue4.49" @default.
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