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- W2327978032 abstract "ABSTRACTThis study elucidates the moderating effects of gender on factors affecting e-retail website use with survey data from two culturally diverse countries. This research found that the e-shopping model relationships are moderated by gender and provides support that the direct effects of three e-service quality dimensions are positively related to e-retail website loyalty and that e-retail website loyalty and perceived switching cost are related to e-retail website use. The findings highlight the importance for e-retail businesses to develop differential marketing and design strategies focused on males and females." @default.
- W2327978032 created "2016-06-24" @default.
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- W2327978032 date "2016-03-14" @default.
- W2327978032 modified "2023-10-04" @default.
- W2327978032 title "Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia" @default.
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- W2327978032 doi "https://doi.org/10.1080/08911762.2015.1133870" @default.
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