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- W2328112598 abstract "Fastest growing and most successful firms appear to have taken advantage of environmental changes and developed novel business models to create and sustain competitive advantages. This research aims to present the close interconnectedness of the issues of cultural and national identity with globaliza- tion, and reveal opportunities for business organisations. Grounding on qualitative analysis of 35 cases and national identity scale (NATID) new approach to business model innovation is proposed. This study contributes to business strategy for SMEs by highlighting four step process for culture grounded capabil- ity building, unique value proposition to customers and culture grounded competitive advantage creation enabling SMEs to compete with multinationals both, in local and international marketplace." @default.
- W2328112598 created "2016-06-24" @default.
- W2328112598 creator A5060182768 @default.
- W2328112598 date "2012-01-01" @default.
- W2328112598 modified "2023-09-24" @default.
- W2328112598 title "National Identity and Culture Grounded Competitive Advantage: Innovative Business Models" @default.
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- W2328112598 doi "https://doi.org/10.3846/bm.2012.054" @default.
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