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• W2328158273 startingPage "32" @default.
• W2328158273 abstract "Would regular users of established brands be susceptible to the influence of advertisements that are repeated more than the competition, even if they have heard the advertisements before? The authors conducted an experiment to find out. They paid careful attention to ecological validity and accurate preference measurement, designing an experiment to measure the incremental effect of advertising repetition on awareness, preference shifts, and brand choice. They discuss the results of the experiment in terms of implications for managers, further research on advertising repetition, and theory development." @default.
• W2328158273 created "2016-06-24" @default.
• W2328158273 creator A5043025171 @default.
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• W2328158273 date "1995-04-01" @default.
• W2328158273 modified "2023-09-25" @default.
• W2328158273 title "Can Repeating an Advertisement More Frequently than the Competition Affect Brand Preference in a Mature Market?" @default.
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• W2328158273 doi "https://doi.org/10.1177/002224299505900203" @default.
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