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- W2328392057 abstract "The authors conducted a meta-analysis of the generics literature. The meta-analysis reveals the strongest predictors of a proneness to buy generic products are consumer perceptions of generics’ quality and price and consumers’ overall evaluation of generic products. Demographic and psychographic variables and consumer shopping behaviors are related only weakly to consumers’ proneness to buy generics." @default.
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- W2328392057 title "Identifying the Generics-Prone Consumer: A Meta-Analysis" @default.
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- W2328392057 doi "https://doi.org/10.1177/002224378702400411" @default.
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