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• W2328836336 abstract "The authors devised and tested a subtle information mailing to insureds to see if consumers were interested in learning more about their automobile insurance. The experimental group, which received the informational letter, did respond significantly more correctly concerning which coverages they had, and to true-false questions relative to what perils are included in each of the six standard Family Automobile Policy Coverages. This group did better, but not significantly better, in applying coverages to claim situations. It was not determined whether the increases were caused by further study of their policies or by a tendency to assume complete coverage, which would have resulted in more correct answers. It was concluded that insureds were interested in learning more about their automobile insurance. Suggestions are made for further study and for capitalization on the consumer's desire for more information by coupling information with marketing. Consumerism is a popular word in America. American's common denominator is that we are all consumers. With an increasing part of our Gross National Product created by a limited number of giant corporations, individual consumers feel oppressed. The insurance business may be as guilty as other businesses in the consumer's perceived oppression. For years the insurance business maintained that insurance was too complex for understanding-one needs to be Peter R. Kensicki, D.B.A., C.L.U., is Assistant Professor of Finance at Ohio University and Chairman of the Board of Trustees of the Institute for Research Studies, Inc. David Richmond, Ph.D., is Associate Professor of Marketing at Ohio University. This paper was presented at the 1972 Annual Meeting of A.R.I.A. The authors are deeply indebted to John Fisher, Patrick Doyle, Dr. John Hogan, Richard Bull, Dr. Darrell Roach, Dr. James Heimbach, Harry Hamilton, John Wagner, Armor Hank, W. Sidney Druen, and the late Jack Spielman (all of Nationwide Insurance Companies), The Institute for Research Studies, Inc., and Dan Grabowski, research assistant, for their helpful comments and assistance. The views expressed in this article are those of the authors and do not necessarily reflect the opinion of the Nationwide Insurance Companies. an actuary to appreciate all that the business provided the consumer. To be sure, insurers have attempted to give information. Almost every insurer has consumer pamphlets that explain certain coverages. However, the best available information is general, usually coming from a trade association. No company has launched a concerted effort to inform the about his insurance coverages.' The primary purpose of this research was to take one insurance policy, the family automobile policy, and to discern subtly if the was interested in learning more about that policy. If he was interested, broader and more specific attempts at education could be made. A secondary purpose of the research was to give students in university marketing, programming and insurance classes a significant real-life reasearch problem. The project had to be meaningful and worthwhile. Because automobile insurance has come 1 The possible exception being Traveler's WATS line for information." @default.
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• W2328836336 date "1973-06-01" @default.
• W2328836336 modified "2023-09-26" @default.
• W2328836336 title "Consumerism and Automobile Insurance" @default.
• W2328836336 doi "https://doi.org/10.2307/252112" @default.
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