Matches in SemOpenAlex for { <https://semopenalex.org/work/W2329822182> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2329822182 abstract "Today, in the market of product diversification, how consumers choose and buy commodity from the array of goods is the first concern of enterprise in selling product and in obtaining maximized market profits. In the modern society, with more choices, along with the increasing frequency of commodity updates, consumers also have greatly descending loyalty of goods. They often do impulse shopping. The consumers purchase behavior is very easy to be influenced by various factors. The uncertainty of consumer's consumption behavior, the way of obtaining goods and the variety of channel have become the common problem that contemporary enterprises have to face. How to attract the attention of consumers through effective marketing method and the unique brand external visual image to cause consumers find the advantages of products? How to use consumer sensibility consumption trend to get more product popularity and turn the consumer’s emotion of commodity into brand loyalty? These are the priority questions related to how an enterprise creates distinct, unique, personality brand image through understanding the real needs of consumers under the influence of the experiential marketing concept. Create a story that makes a role close to life. A life body full of life experience, a person who has a story, is more likely to cause consumers’ interest of exploration, more accessible to consumers in the emotional resonance. A story of the brand role is more likely to cause the consumer's association with the product. Keywords—brand culture; localization design" @default.
- W2329822182 created "2016-06-24" @default.
- W2329822182 creator A5023152643 @default.
- W2329822182 date "2016-01-01" @default.
- W2329822182 modified "2023-09-23" @default.
- W2329822182 title "Brand Culture and Localization Design" @default.
- W2329822182 cites W2941535465 @default.
- W2329822182 doi "https://doi.org/10.2991/icelaic-15.2016.169" @default.
- W2329822182 hasPublicationYear "2016" @default.
- W2329822182 type Work @default.
- W2329822182 sameAs 2329822182 @default.
- W2329822182 citedByCount "0" @default.
- W2329822182 crossrefType "proceedings-article" @default.
- W2329822182 hasAuthorship W2329822182A5023152643 @default.
- W2329822182 hasBestOaLocation W23298221821 @default.
- W2329822182 hasConcept C10138342 @default.
- W2329822182 hasConcept C112698675 @default.
- W2329822182 hasConcept C144024400 @default.
- W2329822182 hasConcept C144133560 @default.
- W2329822182 hasConcept C152455256 @default.
- W2329822182 hasConcept C162853370 @default.
- W2329822182 hasConcept C180916674 @default.
- W2329822182 hasConcept C2524010 @default.
- W2329822182 hasConcept C2779439359 @default.
- W2329822182 hasConcept C2780144342 @default.
- W2329822182 hasConcept C30772137 @default.
- W2329822182 hasConcept C33923547 @default.
- W2329822182 hasConcept C36289849 @default.
- W2329822182 hasConcept C71508700 @default.
- W2329822182 hasConcept C90673727 @default.
- W2329822182 hasConceptScore W2329822182C10138342 @default.
- W2329822182 hasConceptScore W2329822182C112698675 @default.
- W2329822182 hasConceptScore W2329822182C144024400 @default.
- W2329822182 hasConceptScore W2329822182C144133560 @default.
- W2329822182 hasConceptScore W2329822182C152455256 @default.
- W2329822182 hasConceptScore W2329822182C162853370 @default.
- W2329822182 hasConceptScore W2329822182C180916674 @default.
- W2329822182 hasConceptScore W2329822182C2524010 @default.
- W2329822182 hasConceptScore W2329822182C2779439359 @default.
- W2329822182 hasConceptScore W2329822182C2780144342 @default.
- W2329822182 hasConceptScore W2329822182C30772137 @default.
- W2329822182 hasConceptScore W2329822182C33923547 @default.
- W2329822182 hasConceptScore W2329822182C36289849 @default.
- W2329822182 hasConceptScore W2329822182C71508700 @default.
- W2329822182 hasConceptScore W2329822182C90673727 @default.
- W2329822182 hasLocation W23298221821 @default.
- W2329822182 hasOpenAccess W2329822182 @default.
- W2329822182 hasPrimaryLocation W23298221821 @default.
- W2329822182 hasRelatedWork W16722902 @default.
- W2329822182 hasRelatedWork W2040168745 @default.
- W2329822182 hasRelatedWork W2390703026 @default.
- W2329822182 hasRelatedWork W2400831759 @default.
- W2329822182 hasRelatedWork W2469047109 @default.
- W2329822182 hasRelatedWork W2588883688 @default.
- W2329822182 hasRelatedWork W2756455309 @default.
- W2329822182 hasRelatedWork W2884879285 @default.
- W2329822182 hasRelatedWork W2961333107 @default.
- W2329822182 hasRelatedWork W2980440831 @default.
- W2329822182 hasRelatedWork W3002389770 @default.
- W2329822182 hasRelatedWork W3009091680 @default.
- W2329822182 hasRelatedWork W3034171602 @default.
- W2329822182 hasRelatedWork W3118862429 @default.
- W2329822182 hasRelatedWork W3126441141 @default.
- W2329822182 hasRelatedWork W3141573508 @default.
- W2329822182 hasRelatedWork W3158117150 @default.
- W2329822182 hasRelatedWork W3206505722 @default.
- W2329822182 hasRelatedWork W2548091184 @default.
- W2329822182 hasRelatedWork W3130062298 @default.
- W2329822182 isParatext "false" @default.
- W2329822182 isRetracted "false" @default.
- W2329822182 magId "2329822182" @default.
- W2329822182 workType "article" @default.