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- W2329928049 abstract "This study examined the effects of apparel classification on attitudes toward advertised apparel and apparel shopping. 40 female college student volunteers viewed and responded to eight apparel advertisements. Four of the advertisements were for trendy apparel products and the other four were for classic apparel products. As predicted participants had more positive attitudes toward the trendy than to the classic apparel. Regardless of apparel classification, subjects indicated that they would be most likely to purchase the advertised apparel at a department store and least likely to purchase the apparel at a discount store." @default.
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- W2329928049 date "1989-04-01" @default.
- W2329928049 modified "2023-10-16" @default.
- W2329928049 title "Effects of Apparel Classification on Attitudes toward Apparel Shopping" @default.
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- W2329928049 doi "https://doi.org/10.2466/pms.1989.68.2.485" @default.
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