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• W2330600787 abstract "I T IS A matter of common belief that the interest of the American people in subjects has decreased sharply in recent decades. A chapter in Recent Social Trends by Hornell Hart presented evidence that authors of articles in periodicals disapproved of traditional religion but not of liberal religion. The study of which this article is a summary uncovered the interesting fact that Reader's Digest articles chosen by seminary students for significance were way above the average in popularity with a sample of readers throughout I940. The study was made in the spring of I94i at the suggestion of the Public Relations Committee of the Federal Council of Churches of Christ in America, to determine the extent to which articles are being published in non-religious periodicals. The first approach to the problem was based upon an analysis of all articles which were listed for the year 1940 by Reader's Guide under Religion, Religious, and the first see classifications in I3 magazines selected for circulation and quality. It was abandoned when only I4 articles were discovered, io from the 4tlantic Monthly. Why was there such scarcity of articles in the other i2 important magazines? Perhaps it indicates that the articles submitted to editors were too poor in reader-interest to be published; or that the editors with their hands on the pulse of the public recognize the general lack of interest in such subjects. There is also the possibility that articles about values are classified under other headings by Reader's Guide. The second approach was more fruitful. It involved using the I940 numbers of The Reader's Digest as the basis for a comparison of the reader-appeal of or nearreligious articles published during I940 with the reader-appeal of all other articles appearing in the same issues. The editors of the Reader's Digest made available the results of their monthly questionnaire studies of reader-appeal, so that it was possible to determine the ranking of the articles designated as or near religious. The selection of and near religious articles in each issue was made on the assumption that there were certain articles which could be logically placed in these categories, although they may actually have been classified elsewhere by The Reader's Guide. Selection of the five articles in each issue of The Reader's Digest which could most logically be labeled as was entrusted to a research seminar at the Hartford Theological Seminary, the members of which differed widely in denominational affilia-" @default.
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• W2330600787 date "1942-12-01" @default.
• W2330600787 modified "2023-09-24" @default.
• W2330600787 title "Reader-Appeal of Religious Articles" @default.
• W2330600787 doi "https://doi.org/10.2307/2085407" @default.
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