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- W2331470363 abstract "This study aims to determine the motives behind why customers prefer to drink coffee in a coffee shop than in a restaurant or cafe. To know the patronage buying motives, the research carried out by using a qualitative approach. The results of this study indicate that the patronage buying motives of a coffee shop customer, driven by the function of the coffee shop as a means of expanding the business information network, as compared as a place for fun or recreation." @default.
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- W2331470363 date "2013-01-01" @default.
- W2331470363 modified "2023-09-26" @default.
- W2331470363 title "Patronage Buying Motives of Coffee shop’s Consumers" @default.
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