Matches in SemOpenAlex for { <https://semopenalex.org/work/W2331483834> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2331483834 endingPage "68" @default.
- W2331483834 startingPage "18" @default.
- W2331483834 abstract "Abstract One-sided and two-sided communication research and attribution theory form the theoretical background for hypotheses regarding the relative effectiveness of the communication strategies for two contrasting products: mass transit and deodorant While two-sided messages achieved higher purchase intentions for deodorant, as well as generally higher advertising evaluations, generalizations across products should be made with caution." @default.
- W2331483834 created "2016-06-24" @default.
- W2331483834 creator A5017618106 @default.
- W2331483834 creator A5065029064 @default.
- W2331483834 date "1987-03-01" @default.
- W2331483834 modified "2023-09-25" @default.
- W2331483834 title "Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products" @default.
- W2331483834 cites W1977703122 @default.
- W2331483834 cites W1981430419 @default.
- W2331483834 cites W1996061987 @default.
- W2331483834 cites W2002579019 @default.
- W2331483834 cites W2005261710 @default.
- W2331483834 cites W2058805055 @default.
- W2331483834 cites W2059524331 @default.
- W2331483834 cites W2091736504 @default.
- W2331483834 cites W2134994763 @default.
- W2331483834 cites W2143717494 @default.
- W2331483834 cites W2795614343 @default.
- W2331483834 cites W3023881407 @default.
- W2331483834 cites W4232756432 @default.
- W2331483834 cites W4232817668 @default.
- W2331483834 cites W4233478421 @default.
- W2331483834 cites W4235135450 @default.
- W2331483834 cites W4238538744 @default.
- W2331483834 cites W4239483299 @default.
- W2331483834 cites W4245612740 @default.
- W2331483834 doi "https://doi.org/10.1080/00913367.1987.10673056" @default.
- W2331483834 hasPublicationYear "1987" @default.
- W2331483834 type Work @default.
- W2331483834 sameAs 2331483834 @default.
- W2331483834 citedByCount "93" @default.
- W2331483834 countsByYear W23314838342012 @default.
- W2331483834 countsByYear W23314838342013 @default.
- W2331483834 countsByYear W23314838342014 @default.
- W2331483834 countsByYear W23314838342015 @default.
- W2331483834 countsByYear W23314838342016 @default.
- W2331483834 countsByYear W23314838342017 @default.
- W2331483834 countsByYear W23314838342018 @default.
- W2331483834 countsByYear W23314838342019 @default.
- W2331483834 countsByYear W23314838342020 @default.
- W2331483834 countsByYear W23314838342021 @default.
- W2331483834 countsByYear W23314838342022 @default.
- W2331483834 countsByYear W23314838342023 @default.
- W2331483834 crossrefType "journal-article" @default.
- W2331483834 hasAuthorship W2331483834A5017618106 @default.
- W2331483834 hasAuthorship W2331483834A5065029064 @default.
- W2331483834 hasConcept C112698675 @default.
- W2331483834 hasConcept C144133560 @default.
- W2331483834 hasConcept C15744967 @default.
- W2331483834 hasConcept C162853370 @default.
- W2331483834 hasConceptScore W2331483834C112698675 @default.
- W2331483834 hasConceptScore W2331483834C144133560 @default.
- W2331483834 hasConceptScore W2331483834C15744967 @default.
- W2331483834 hasConceptScore W2331483834C162853370 @default.
- W2331483834 hasIssue "1" @default.
- W2331483834 hasLocation W23314838341 @default.
- W2331483834 hasOpenAccess W2331483834 @default.
- W2331483834 hasPrimaryLocation W23314838341 @default.
- W2331483834 hasRelatedWork W1925467114 @default.
- W2331483834 hasRelatedWork W1978505276 @default.
- W2331483834 hasRelatedWork W1985655604 @default.
- W2331483834 hasRelatedWork W2032089935 @default.
- W2331483834 hasRelatedWork W2046251599 @default.
- W2331483834 hasRelatedWork W2120879676 @default.
- W2331483834 hasRelatedWork W2136710333 @default.
- W2331483834 hasRelatedWork W2187644337 @default.
- W2331483834 hasRelatedWork W3132716659 @default.
- W2331483834 hasRelatedWork W4206036160 @default.
- W2331483834 hasVolume "16" @default.
- W2331483834 isParatext "false" @default.
- W2331483834 isRetracted "false" @default.
- W2331483834 magId "2331483834" @default.
- W2331483834 workType "article" @default.