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- W2331490488 abstract "SUMMARY This paper presents data from several applications around the world of the List of Values (LOV), considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values." @default.
- W2331490488 created "2016-06-24" @default.
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- W2331490488 date "2000-03-27" @default.
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- W2331490488 title "Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction" @default.
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- W2331490488 doi "https://doi.org/10.1300/j037v08n01_01" @default.
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