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- W2331705624 abstract "Cet article propose une synthèse des connaissances et des recherches sur l'extension de marque. Il présente les fondements conceptuels de l'extension de marque, propose des cadres d'analyse pour son étude et analyse sa problématique managériale. Il propose enfin des voies de recherches futures dans ce domaine." @default.
- W2331705624 created "2016-06-24" @default.
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- W2331705624 date "1993-09-01" @default.
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- W2331705624 title "L'extension des marques et des enseignes : Cadre conceptuel et problématique managériale" @default.
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- W2331705624 doi "https://doi.org/10.1177/076737019300800302" @default.
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