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- W2331738006 endingPage "22" @default.
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- W2331738006 abstract "ABSTRACTWith the increase of tourists to many destinations, the local lodging industry sector is facing intense challenges. The reassurance of name-brand accommodation helps travelers feel more at ease in a new environment and guarantee them a positive lodging experience. This study examines how travelers’ experiences with name-brand hotels influence their attachment to, knowledge of, and trust in brand names. Specifically, brand experience was identified as a holistic concept, incorporating sensory, affective, behavioral, and intellectual aspects. The results show the significant, positive relationships between brand experience and brand-related variables (brand knowledge, brand attachment, and brand trust). This study provides a foundation for future research investigating tourists’ lodging choices and suggests strategies for hotel brand managers." @default.
- W2331738006 created "2016-06-24" @default.
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- W2331738006 date "2016-04-06" @default.
- W2331738006 modified "2023-09-25" @default.
- W2331738006 title "An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry" @default.
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- W2331738006 doi "https://doi.org/10.1080/19368623.2016.1172534" @default.
- W2331738006 hasPublicationYear "2016" @default.
- W2331738006 type Work @default.