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- W2331794180 abstract "It is possible to evaluate the viewer’s interest in visual information using pupillary changes caused by mental activity. This paper examines the possibility of estimating viewer’s interest and enjoyment of TV programs by measuring dynamic pupillary changes, blinking, and subjective interest responses. The primary factors for pupillary changes are derived from the evaluation of images of TV programs, using questionnaires that are based on the SD method. The results show, during dynamic evaluation, that there is a relationship between pupillary changes and subjective interest response. In evaluating images from TV programs, there is a significant difference in pupil size between the two groups with higher and the lower factor scores for “Potency, and a difference in the rate of blinking between these two groups with higher and the lower factor scores for “Activity. There is also a significant correlation between subjective interest response and all three factors." @default.
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- W2331794180 date "2021-01-01" @default.
- W2331794180 modified "2023-09-26" @default.
- W2331794180 title "The Relationship Between Pupillary Changes and Subjective Indices to the Content of Television Programs" @default.
- W2331794180 cites W1979675537 @default.
- W2331794180 doi "https://doi.org/10.1007/978-981-16-1722-5_4" @default.
- W2331794180 hasPublicationYear "2021" @default.
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