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- W2331981199 abstract "Pro-environmental attitudes do not always result in environmentally friendly behavior. To determine how ecologically friendly behavior can be stimulated, some attitudinal, situational, and personal variables that have been shown to affect attitude-consistent behavior are investigated in influencing recycling behavior. Previous research has shown contradictory results concerning attitude strength, social pressure, and the attitude-behavior relationship. Either strong attitudes or strong situations predict attitude-behavioral consistency. The results indicate that attitude strength is a more powerful predictor of attitude-behavior consistency than social pressure. Strong attitudes are more likely to result in attitude-consistent behavior, regardless of social pressure. Only when attitudes are weaker does social pressure have an impact on attitude-behavior consistency. Moreover, this effect is moderated by individuals’ levels of self-monitoring." @default.
- W2331981199 created "2016-06-24" @default.
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- W2331981199 date "2014-01-01" @default.
- W2331981199 modified "2023-10-16" @default.
- W2331981199 title "Should I Recycle or Not?" @default.
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- W2331981199 doi "https://doi.org/10.4018/978-1-4666-4430-4.ch012" @default.
- W2331981199 hasPublicationYear "2014" @default.
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