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- W233220484 abstract "The purpose of this dissertation is to investigate cultural differences in consumer perception of online advertising. As the Internet grows it has become important for companies to adjust website d ..." @default.
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- W233220484 date "2012-01-01" @default.
- W233220484 modified "2023-09-27" @default.
- W233220484 title "How do consumers perceive online advertising? : a cross cultural comparison between Sweden and China" @default.
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