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- W2332384788 abstract "Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice." @default.
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- W2332384788 date "2001-01-01" @default.
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- W2332384788 title "Endverbraucherpreisbildung bei Efficient Consumer Response und Category Management" @default.
- W2332384788 doi "https://doi.org/10.15358/0344-1369-2001-3-159" @default.
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