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- W2332744905 abstract "Unlike traditional cooking TV programs, recently emerging cooking shows generate a perception that cooking is easy, useful, and playful. This study examines the consumer innovativeness effect on the cooking intention by applying technology acceptance model. The results confirmed that consumer innovativeness have positive impacts on perceived ease of use, perceived usefulness and cooking intention. Thus, viewers with consumer innovativeness realize that proposed recipes are easier and useful, and then they use these recipes to cook." @default.
- W2332744905 created "2016-06-24" @default.
- W2332744905 creator A5012447154 @default.
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- W2332744905 date "2015-12-16" @default.
- W2332744905 modified "2023-09-23" @default.
- W2332744905 title "An Empirical Study on Impacts of the Consumer Innovativeness in Cooking Shows: Application of TAM" @default.
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- W2332744905 doi "https://doi.org/10.14257/astl.2015.114.19" @default.
- W2332744905 hasPublicationYear "2015" @default.
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