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- W2333144433 abstract "본 연구의 목적은 타산업 근로종사자들에 비해 연구가 미비한 실정인 문화관광해설사들의 욕구가 직무 만족 및 지속의지에 미치는 영향관계를 분석하는 것이다. 이를 위해 매슬로우의 욕구단계 이론을 토대로 구성된 설문지를 활용하여 2015년 8월 10일부터 9월 7일까지 충청북도와 전라남도 문화관광 해설사 교육프로그램에 참가한 해설사들을 대상으로 설문조사를 실시하였다. 전체 200부 중 198부를 수거, 결측값이 존재하거나 불성실한 응답지 30부를 제외한 168부를 분석 자료로 활용하였으며, SPSS 18.0 프로그램을 활용하여 탐색적 요인분석, 신뢰도분석, 상관관계분석 및 회귀분석을 실시하였다. 분석결과 문화관광해설사의 욕구 요인은 자아실현 사회적 안전 및 존경 생리적 욕구 등 4개 요인으로 도출되었다. 또한 자아실현 욕구와 사회적 욕구가 직무만족에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 직무만족은 지속의지에 유의한 정(+)의 영향을 미쳤다. 이러한 연구결과를 바탕으로 시사점과 연구의 한계점 및 향후 연구방향을 제시하였다. The purpose of this study is to analyze the influence relationship on the cultural tourism commentators' job satisfaction and willingness to continue by the needs of cultural tourism commentators when insufficient compared to workers in other industries. For this, I used a questionnaire organized based on Maslow's hierarchy of needs to conduct a survey of guides who participated in cultural tour guides training program in Chungcheongbuk-do and Jeollanam-do from Aug. 10 through Sep. 7, 2015. 198 of total 200 copies of the questionnaire were collected. Except 30 copies in which missing values or insincerely filled out, 168 copies were used as data for the analysis in this study. And I used SPSS 18.0 to conduct exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis. The analysis showed that cultural tour guides' needs were identified as the four factors of self-actualization, social need, safety and esteem, and physiological needs. Also, self-actualization and social need exercised positive influence on job satisfaction, and regard to the job satisfaction exerted significant positive influence on willingness to continue working. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study." @default.
- W2333144433 created "2016-06-24" @default.
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- W2333144433 date "2016-01-28" @default.
- W2333144433 modified "2023-09-30" @default.
- W2333144433 title "Effects of Cultural Tourism Commentators' Needs on Job Satisfaction and Continuance Will" @default.
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- W2333144433 doi "https://doi.org/10.5392/jkca.2016.16.01.632" @default.
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