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• W2333266622 abstract "This paper delves underneath the extensive debate about the ideal set of corporate citizen characteristics, to focus instead on uncovering what, if anything unique, lies underneath the idea of corporate citizenship when viewed from a multitude of contexts that makes it not only theoretically distinctive but also significant to advancing more sustainable business practices. While corporate citizenship has grown in its volume and overall size as a discipline in recent years, this focus has been quick to jump at progressing the ‘products’ or the ‘what’ of corporate citizenship, often at the cost of understanding the ‘process’ or the ‘how’ required to realign organisational culture and social norms in support of such ideals. By attending to and amplifying the key role played by social exchange in the construction of corporate citizenship as articulated through public discourse, broader intellectual underpinnings and key findings from field research, this paper questions the over-objectifying of corporate citizenship as an outcome concerned largely with measurement. Instead it positions field practitioner and scholar alike in front of a reflexive ‘mirror’, calling into question individual biases, assumptions and preferences that tend to relegate corporate citizenship as purely a management issue, missing entirely the culturally significant social interactions and exchanges between individuals inside and outside of corporations that combine to breathe life into what is becoming a powerful social movement in shaping the direction of business operations. The findings of this research place particular importance on the ‘citizen-like’ exchanges and ‘cultural bridges’ that act as the ‘engine room’ enabling a company, as shown in the case of BP Australia, not just to simply ‘do more sustainable things’, but to fundamentally shift the organisational norms to where acts of citizenship become part of how employees begin to view their day-to-day work, rather than something that is only done by head office. l Social exchange" @default.
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• W2333266622 date "2005-03-01" @default.
• W2333266622 modified "2023-10-14" @default.
• W2333266622 title "The Social Construction of Corporate Citizenship" @default.
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• W2333266622 doi "https://doi.org/10.9774/gleaf.4700.2005.sp.00008" @default.
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