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- W2333702984 abstract "AMONG THE more amusing phenomena turned up in recent years by a puzzled business world, has been the rediscovery of the Consumer. The discovery has not been the cherished possession of one firm or one industry. All business claims a share. All business feels the need of good public relations. All business agrees that consumers are significant people. All business begins to talk about working consumers, educating consumers, inviting consumers to participate in business councils. Consumers take kindly to their new importance. They organize, argue, write, submit themselves to education, meet to discuss their common problems. They acquire amazing notoriety. They are condemned as Communists. They attack advertising; and advertising men, sorely puzzled at first, strike back blindly; and then, with delayed wisdom, inch into the public relations industry with predictions of rich returns. Consumers are announced to be the possessors of the secret of a stable economic life. Research is initiated in the economics of consumption. Programs of instruction are developed. The objective is implicit and cannot be misread: consumers are to be trained in the fine art of buying; business is to cooperate; the end product will be the maximizing of consumer incomes, and the advancing prosperity of business. With the exception of those who look upon the entire movement as an illegitimate off-shoot of generally dangerous radicalism, few have criticized the development objectively. Few have looked" @default.
- W2333702984 created "2016-06-24" @default.
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- W2333702984 date "1941-01-01" @default.
- W2333702984 modified "2023-09-27" @default.
- W2333702984 title "The Rediscovery of the Consumer" @default.
- W2333702984 doi "https://doi.org/10.1177/002224294100500310" @default.
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