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- W2333731128 abstract "The authors show how to incorporate actual purchase behavior data (usually from diaries) into the calculation of standard errors for making inferences about the proportion of purchasers from self-reported purchase intent. The case considered is for a single sample and two products, where interest is in the difference between the two groups in probability of purchase." @default.
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- W2333731128 date "1985-02-01" @default.
- W2333731128 modified "2023-09-24" @default.
- W2333731128 title "Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase" @default.
- W2333731128 cites W1963879225 @default.
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- W2333731128 doi "https://doi.org/10.1177/002224378502200110" @default.
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