Matches in SemOpenAlex for { <https://semopenalex.org/work/W2333972496> ?p ?o ?g. }
- W2333972496 abstract "Despite the trend toward increased marketing in the electronic medium, there is still a lack of comprehensive research. Especially noteworthy is the lack of research on equivalence of electronic information across both industries and national boundaries. The literature is replete with findings from studies surrounding consumer and B2B goods advertising promoted through print and TV mediums; however, this study suggests that previous findings and methods may not be directly transferable to service advertisers in an electronic medium. The specific design characteristics inherent with the web medium combined with the inherent limitations surrounding cultural indices suggest that new methods and measures are required. This study proposes that a newly developed one-dimensional construct that incorporates socioeconomic, media, and technology variables can be applied to better evaluate differences in web-based information content. It is suggested that this new indicator can support a clearer and more systematic procedure for use in cross-national communication studies than previously used methods." @default.
- W2333972496 created "2016-06-24" @default.
- W2333972496 creator A5015508983 @default.
- W2333972496 creator A5051841253 @default.
- W2333972496 date "2008-01-01" @default.
- W2333972496 modified "2023-09-28" @default.
- W2333972496 title "A cross-national comparison of corporate web-site communications: an examination of the services sector" @default.
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