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- W2334401504 abstract "Simulation is an approach to problem solving which has as its focus the construction and study of computer models as descriptions of the problem being analyzed. Its usefulness in marketing comes from the fact that problems too complicated for analysis by conventional methods may be solved. The author gives several examples of how this is coming true." @default.
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- W2334401504 date "1964-07-01" @default.
- W2334401504 modified "2023-09-24" @default.
- W2334401504 title "Simulation for Decision Making in Marketing" @default.
- W2334401504 doi "https://doi.org/10.1177/002224296402800310" @default.
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