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- W2334687454 abstract "Information search is an important part of the process for most consumers considering the purchase of a major durable good. Using the Internet for search purposes is an innovative type of consumer behavior, posing new challenges for the discipline of marketing. The objective of this empirical paper is to examine the influence of search intensity on consumer satisfaction and price paid for new automobiles, using a sample of buyers who also used the Internet to search for a good deal. Data were obtained through a mail survey, and the method of analysis is based on a Structural Equation Model. The main assumption is that consumers seek information to make a better, more satisfying purchase decision. Eight hypotheses were tested and the central conclusion is that the amount of search has a positive impact in the discount obtained by the buyer, increasing his/her satisfaction." @default.
- W2334687454 created "2016-06-24" @default.
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- W2334687454 date "2004-10-08" @default.
- W2334687454 modified "2023-09-26" @default.
- W2334687454 title "Price discount and satisfaction: a model of consumer information search" @default.
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- W2334687454 doi "https://doi.org/10.11132/rea.2002.59" @default.
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