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• W2334785883 startingPage "23" @default.
• W2334785883 abstract "ABSTRACT The literature still reflects several discrepancies about the Market Orientation construct: its conceptual identity, its influence on business performance, and its applicability to non-US contexts. To fill these gaps, this article defines and validates a definition of Market Orientation as an organizational strategy. This definition is used to analyze its impact on business performance on samples from two countries in both sides of the Atlantic: Spain and Peru. The results stimulate research on using Market Orientation scale as a managerial diagnostic tool to determine firm's competitiveness." @default.
• W2334785883 created "2016-06-24" @default.
• W2334785883 creator A5059101028 @default.
• W2334785883 creator A5087629266 @default.
• W2334785883 date "2006-07-31" @default.
• W2334785883 modified "2023-10-03" @default.
• W2334785883 title "The Construct of “Market Orientation” in an IberoAmerican Context" @default.
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• W2334785883 doi "https://doi.org/10.1300/j037v15n03_03" @default.
• W2334785883 hasPublicationYear "2006" @default.
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