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- W2334884024 abstract "The stepped-up tempo of economic development in Tropical Africa is opening new sales opportunities for American business. But for most companies the area is still a marketing “Dark Continent”; other than the large oil companies, few have ventured in on any sizable basis. This article discusses the potentials and the problems involved in tapping the market. It also offers suggestions to cope with the anticipated difficulties." @default.
- W2334884024 created "2016-06-24" @default.
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- W2334884024 date "1961-07-01" @default.
- W2334884024 modified "2023-09-23" @default.
- W2334884024 title "Selling the Tropical African Market" @default.
- W2334884024 doi "https://doi.org/10.1177/002224296102500505" @default.
- W2334884024 hasPublicationYear "1961" @default.
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