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- W2335150957 abstract "Computer-aided instruction (CAI) can be significant in achieving educational goals in marketing management development programs and in university marketing instruction. However, the human and financial costs of attaining these goals may prove prohibitive. Marketing educators should look before they leap into costly CAI programs. This article describes and evaluates current and potential CAI performance in marketing curricula." @default.
- W2335150957 created "2016-06-24" @default.
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- W2335150957 date "1971-01-01" @default.
- W2335150957 modified "2023-09-27" @default.
- W2335150957 title "Computer-aided Marketing Instruction" @default.
- W2335150957 doi "https://doi.org/10.1177/002224297103500104" @default.
- W2335150957 hasPublicationYear "1971" @default.
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