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- W2335599196 abstract "Abstract Research results information is becoming more frequently utilized in advertising to substantiate product performance claims, yet little is known about consumers' perceived believability of this information. Available literature suggests five characteristics of research results information which potentially impact believability, and these are empirically assessed in a representative field setting. The resultant implications for advertisers are discussed." @default.
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- W2335599196 date "1985-10-01" @default.
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- W2335599196 title "Perceived Believability of Research Results Information in Advertising" @default.
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- W2335599196 doi "https://doi.org/10.1080/00913367.1985.10672953" @default.
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