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• W2336577687 abstract "Recruitment from abroad has become a global hot topic in higher education in recent years. Countries that have been recruiting international students for decades, as well as countries very new to the scene play vital roles in this education exchange. The goal of this paper is to provide a small glimpse of Germany’s position, the German-specific slice of the vast and multi-faceted landscape of international student recruitment. We begin this paper by placing the problem in its context, trying to describe how various factors are converging on German higher education which will deeply affect Germany’s performance as a leading economic and educational player in the global context in the near future. We will briefly outline the specific situation of German demography and how empty study places and a low number of qualified students entering the labour market are causing deep concern on many levels of German society. With this in mind, we introduce how higher education institutions (HEIs) can benefit from recruitment abroad while taking into account the dangers of brain drain. In a second chapter, HEI interests are named and briefly described in order to give the reader a background on university perspectives and priorities. The third chapter focuses on country selection based on how important Germany is as a destination country for international degree seeking students and on the number of potential sending students for each country. We then concentrate on seventeen countries from this larger group, chosen according to their highly diverse features in terms of geography, economy, and cultural settings. We offer quantitative and qualitative data regarding the specific contexts and situations of these countries and endeavour to offer the most comprehensive view of the educational, economic and social highlights of the nation as best as can be done in a few short pages devoted for each. This third chapter intends to offer some concrete information to be considered when HEIs explore potential target countries. The fourth chapter unearths which instruments are available for HEIs in order to approach the target country of interest. To combine these instruments and HEI interests into a useful organisation, we created a matrix. Chapter five delves into five of the seventeen countries formerly profiled, applying the instrument and interest matrix to each. In this way, we are able to offer options and suggestions as to what might best work for each context, depending on the priorities of the HEI. Chapter six offers a specific case study of the current leader in international student recruitment. This offers a comparative view of what is being accomplished in a country with a strong standing in economic and political importance as well as substantial historical ties to international recruitment, and therefore, an important competitor to Germany in the relevant market segment. We end with conclusions and recommendations in chapter seven, completing this initial voyage into the next generation of international student recruitment in Germany." @default.
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• W2336577687 date "2008-01-01" @default.
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• W2336577687 title "Analysing the Future Market - Target Countries for German HEIs" @default.
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