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- W2336625684 abstract "Am Beispiel des Publikumsverlags C.H.Beck zeigt dieser Beitrag, wie und unter welchen Rahmenbedingungen digitale Bibliotheksangebote entstehen in Verlagen, deren Veröffentlichungen sich nicht primär an akademisch arbeitende Leser richten. Nach einer Vorbemerkung zu den Zielgruppen der verschieden Verlagsbereiche von C.H.Beck und die sich daraus ergebende historische Entwicklung digitaler Angebote legt der Beitrag dar, wie es zur Entwicklung des spezifischen Bibliotheksangebots „C.H.Beck eLibrary“ kam und welche Erwägungen bei der Preisfindung für dieses Angebot eine Rolle gespielt haben. Besondere Aufmerksamkeit gilt dabei den Kalkulationsgrundlagen in Publikumsverlagen sowie den relevanten rechtlichen und ökonomischen Umständen im Buchmarkt.Using the trade imprint C.H.Beck as example, this article shows how and under which restrictions digital library offers are created by publishers whose publications are not primarily focused on academic readers. Following introductory remarks regarding the target groups of the various C.H.Beck publishing divisions and on the consequential historical development of its digital offers, the article describes how the specific library offer “C.H.Beck eLibrary” was developed and which considerations were important in determining its pricing. Particular attention is given to cost factors in trade publishing and to relevant legal and economic conditions in book publishing." @default.
- W2336625684 created "2016-06-24" @default.
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- W2336625684 date "2016-03-14" @default.
- W2336625684 modified "2023-09-25" @default.
- W2336625684 title "Preisgestaltung von eBook-Angeboten für Bibliotheken: Die Perspektive eines Publikumsverlags" @default.
- W2336625684 doi "https://doi.org/10.12685/027.7-4-1-102" @default.
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