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- W2337139097 abstract "The aim of this chapter is to understand what a wine brand is. We will see what is the “promise of a brand” and how it can represent a key factor for success." @default.
- W2337139097 created "2016-06-24" @default.
- W2337139097 creator A5076070256 @default.
- W2337139097 date "2015-11-28" @default.
- W2337139097 modified "2023-09-27" @default.
- W2337139097 title "Wine Brand: Take It Easy?" @default.
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- W2337139097 doi "https://doi.org/10.1007/978-3-319-24481-5_5" @default.
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