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- W2337221195 abstract "This study was designed to investigate the effects of religious affiliation on the following aspects o f consumer behaviour: lifestyle, information source, shopping orientation, store attributes and preference for st ore format. Fieldwork for this study was carried out in Malaysia where the populace contains sizable percentages of adherents to four of the world’s leading religions, namely Islam , Buddhism, Hinduism and Christianity. Findings rev ealed the existence of an overall significant difference amon g members of the four religious faiths in the areas of lifestyle, perceived importance of store attributes and prefer ence for store format. No significant differences w ere found across the groups with regards to information sources and shopping orientation, indicating the lack of explan atory power of religious affiliation in explaining variation in these aspects of consumer behaviour." @default.
- W2337221195 created "2016-06-24" @default.
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- W2337221195 date "2009-01-01" @default.
- W2337221195 modified "2023-09-24" @default.
- W2337221195 title "Religious Differences in Some Selected Aspects of C onsumer Behaviour: A Malaysian Study" @default.
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