Matches in SemOpenAlex for { <https://semopenalex.org/work/W2337581330> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2337581330 abstract "This paper provides further evidence on the appropriateness of the Dirichlet model for modeling brand choice. A simple estimation procedure is used and the model is tested on consumer panel data for three product categories (margarine, regular coffee and instant coffee). The results show that a) the model tends to underpredict the proportion of light users of a brand, b) compared to the Hendry model and to the Switching law, it provides an acceptable fit to aggregate switching data over consecutive choice occasions, and c) it gives an adequate description of the correlation between relative frequencies of choice across consumers. Consistently with previous studies, the Hendry model tends to overestimate repeat purchase whereas the switching law, likethe Dirichlet model, does not indicate any systematic deviation in its predictions of Switching behavior." @default.
- W2337581330 created "2016-06-24" @default.
- W2337581330 creator A5030506753 @default.
- W2337581330 date "1981-01-01" @default.
- W2337581330 modified "2023-09-24" @default.
- W2337581330 title "The Dirichlet Distribution as a Model of Brand Choice: Further Testing" @default.
- W2337581330 doi "https://doi.org/10.2139/ssrn.2736896" @default.
- W2337581330 hasPublicationYear "1981" @default.
- W2337581330 type Work @default.
- W2337581330 sameAs 2337581330 @default.
- W2337581330 citedByCount "0" @default.
- W2337581330 crossrefType "journal-article" @default.
- W2337581330 hasAuthorship W2337581330A5030506753 @default.
- W2337581330 hasBestOaLocation W23375813302 @default.
- W2337581330 hasConcept C105795698 @default.
- W2337581330 hasConcept C110121322 @default.
- W2337581330 hasConcept C134306372 @default.
- W2337581330 hasConcept C149782125 @default.
- W2337581330 hasConcept C159985019 @default.
- W2337581330 hasConcept C162324750 @default.
- W2337581330 hasConcept C169214877 @default.
- W2337581330 hasConcept C171686336 @default.
- W2337581330 hasConcept C182310444 @default.
- W2337581330 hasConcept C192562407 @default.
- W2337581330 hasConcept C204321447 @default.
- W2337581330 hasConcept C2524010 @default.
- W2337581330 hasConcept C33923547 @default.
- W2337581330 hasConcept C41008148 @default.
- W2337581330 hasConcept C4679612 @default.
- W2337581330 hasConcept C500882744 @default.
- W2337581330 hasConcept C90673727 @default.
- W2337581330 hasConceptScore W2337581330C105795698 @default.
- W2337581330 hasConceptScore W2337581330C110121322 @default.
- W2337581330 hasConceptScore W2337581330C134306372 @default.
- W2337581330 hasConceptScore W2337581330C149782125 @default.
- W2337581330 hasConceptScore W2337581330C159985019 @default.
- W2337581330 hasConceptScore W2337581330C162324750 @default.
- W2337581330 hasConceptScore W2337581330C169214877 @default.
- W2337581330 hasConceptScore W2337581330C171686336 @default.
- W2337581330 hasConceptScore W2337581330C182310444 @default.
- W2337581330 hasConceptScore W2337581330C192562407 @default.
- W2337581330 hasConceptScore W2337581330C204321447 @default.
- W2337581330 hasConceptScore W2337581330C2524010 @default.
- W2337581330 hasConceptScore W2337581330C33923547 @default.
- W2337581330 hasConceptScore W2337581330C41008148 @default.
- W2337581330 hasConceptScore W2337581330C4679612 @default.
- W2337581330 hasConceptScore W2337581330C500882744 @default.
- W2337581330 hasConceptScore W2337581330C90673727 @default.
- W2337581330 hasLocation W23375813301 @default.
- W2337581330 hasLocation W23375813302 @default.
- W2337581330 hasLocation W23375813303 @default.
- W2337581330 hasOpenAccess W2337581330 @default.
- W2337581330 hasPrimaryLocation W23375813301 @default.
- W2337581330 hasRelatedWork W1497640304 @default.
- W2337581330 hasRelatedWork W1979790757 @default.
- W2337581330 hasRelatedWork W1990431007 @default.
- W2337581330 hasRelatedWork W2014397700 @default.
- W2337581330 hasRelatedWork W2046530843 @default.
- W2337581330 hasRelatedWork W2052479655 @default.
- W2337581330 hasRelatedWork W2054309868 @default.
- W2337581330 hasRelatedWork W2057765060 @default.
- W2337581330 hasRelatedWork W2074270109 @default.
- W2337581330 hasRelatedWork W2111379090 @default.
- W2337581330 hasRelatedWork W2122483731 @default.
- W2337581330 hasRelatedWork W2150617277 @default.
- W2337581330 hasRelatedWork W2160551348 @default.
- W2337581330 hasRelatedWork W2160802207 @default.
- W2337581330 hasRelatedWork W2165821462 @default.
- W2337581330 hasRelatedWork W2291049764 @default.
- W2337581330 hasRelatedWork W2892405055 @default.
- W2337581330 hasRelatedWork W3122930328 @default.
- W2337581330 hasRelatedWork W3123637244 @default.
- W2337581330 hasRelatedWork W60897884 @default.
- W2337581330 isParatext "false" @default.
- W2337581330 isRetracted "false" @default.
- W2337581330 magId "2337581330" @default.
- W2337581330 workType "article" @default.