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- W2337641817 abstract "espanolEste estudio ha tratado de identificar la influencia de la imagen de Brasil en las actitudes de los consumidores europeos en respecto a la carne brasilena, un fenomeno conocido como el efecto del pais de origen. Mediante la aplicacion de una encuesta realizada en cuatro paises europeos (Irlanda, Inglaterra, Alemania y Francia), se encontro un bajo nivel de conocimientos relativos a la carne brasilena y tambien un efecto del pais de origen bajo y positivo. Tambien hemos identificado que el efecto es mas positivo cuando los consumidores tienen mas conocimiento de Brasil y una mayor familiaridad con la carne brasilena. EnglishThis study has sought to identify the influence of the image of Brazil on the European consumers’ attitudes towards Brazilian beef, a phenomenon known as the country-of-origin effect. By applying a survey on four European countries (Ireland, England, Germany and France), it was found a low level of knowledge concerning Brazilian beef and also a low and positive countryof-origin effect. We have also identified that the effect is more positive when consumers have more knowledge of Brazil and more familiarity with Brazilian beef portuguesEste estudo procurou identificar a influencia da imagem do Brasil sobre as atitudes dos consumidores europeus em relacao a carne bovina brasileira, um fenomeno conhecido como efeito pais de origem. Atraves da aplicacao de uma pesquisa em quatro paises europeus (Irlanda, Inglaterra, Alemanha e Franca), apurou-se um baixo nivel de conhecimento sobre a carne bovina brasileira e tambem um baixo e positivo efeito pais de origem. Tambem identificamos que o efeito e mais positivo quando os consumidores tem mais conhecimento do Brasil e mais familiaridade com a carne brasileira." @default.
- W2337641817 created "2016-06-24" @default.
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- W2337641817 date "2012-01-01" @default.
- W2337641817 modified "2023-09-22" @default.
- W2337641817 title "The role played by country knowledge and product familiarity in the country-of-origin effect: a study on Brazilian Beef in Europe" @default.
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