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- W2337943677 abstract "This study investigates the formation mechanism of dissemination force and the influence models of nodes’ network centrality in the virtual social network. Combining the Social Network Analysis and Tobit regression, we find that: 1) both a node’s degree centrality and betweenness centrality have a positive impact on its dissemination force; 2) the closeness centrality didn’t. For theory contribution, we have a clever understand of the source of member’ dissemination force and the various influence models of different node centralities in virtual social network. For practice contribution, different kinds of opinion leaders can be distinguished according to different centralities in a more accurate way, so that we can make a more effective use of their dissemination force in network marketing." @default.
- W2337943677 created "2016-06-24" @default.
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- W2337943677 date "2014-01-01" @default.
- W2337943677 modified "2023-09-24" @default.
- W2337943677 title "A Study on the Formation Mechanism of Dissemination Force in Virtual Social Network from the Angle of Node Centrality" @default.
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