Matches in SemOpenAlex for { <https://semopenalex.org/work/W2338570710> ?p ?o ?g. }
- W2338570710 endingPage "79" @default.
- W2338570710 startingPage "62" @default.
- W2338570710 abstract "This study tests five potential drivers underlying the acceptance of SMS advertising. After developing a scale to measure behavioral responses to SMS advertising, the relationships between the acceptance of SMS advertising, intention to receive SMS advertising and behavioral responses to SMS advertising are tested. A convenience sampling method was employed. Survey questionnaires were distributed across Western Australia. The return yielded 203 usable questionnaires from the respondents. Several factors emerge as significant drivers of acceptance of SMS advertising including utility of SMS advertisements, context of SMS advertisements and attitudes to advertising in general. Contrary to expectation, control over SMS advertisements did not emerge as a significant driver for acceptance of SMS advertising. Trust in advertisers and laws did not emerge as a significant driver of the acceptance of SMS advertising among Australian respondents. Advertisers who pursue consumer acceptance should strive to build utility and context considerations into their SMS campaigns. Future research opportunities include testing the drivers of SMS advertising to further investigate the impact of control and trust on acceptance of SMS advertising in other countries where the SMS advertising has not been explored yet." @default.
- W2338570710 created "2016-06-24" @default.
- W2338570710 creator A5018074490 @default.
- W2338570710 creator A5076343700 @default.
- W2338570710 creator A5081219228 @default.
- W2338570710 creator A5081823893 @default.
- W2338570710 date "2016-12-12" @default.
- W2338570710 modified "2023-09-27" @default.
- W2338570710 title "Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising" @default.
- W2338570710 cites W1262152881 @default.
- W2338570710 cites W1512841346 @default.
- W2338570710 cites W1524719444 @default.
- W2338570710 cites W1602237907 @default.
- W2338570710 cites W1840352159 @default.
- W2338570710 cites W1966253941 @default.
- W2338570710 cites W1975082108 @default.
- W2338570710 cites W1981804266 @default.
- W2338570710 cites W1982187389 @default.
- W2338570710 cites W1982501020 @default.
- W2338570710 cites W1985366164 @default.
- W2338570710 cites W1986880962 @default.
- W2338570710 cites W1994555027 @default.
- W2338570710 cites W2015220538 @default.
- W2338570710 cites W2020940495 @default.
- W2338570710 cites W2023860446 @default.
- W2338570710 cites W2026163007 @default.
- W2338570710 cites W2038260609 @default.
- W2338570710 cites W2044400038 @default.
- W2338570710 cites W2050668721 @default.
- W2338570710 cites W2050742576 @default.
- W2338570710 cites W2051866089 @default.
- W2338570710 cites W2055577523 @default.
- W2338570710 cites W2060918604 @default.
- W2338570710 cites W2064463061 @default.
- W2338570710 cites W2065490385 @default.
- W2338570710 cites W2067889427 @default.
- W2338570710 cites W2073862442 @default.
- W2338570710 cites W2080058506 @default.
- W2338570710 cites W2088586850 @default.
- W2338570710 cites W2089769062 @default.
- W2338570710 cites W2090082222 @default.
- W2338570710 cites W2092204110 @default.
- W2338570710 cites W2119342924 @default.
- W2338570710 cites W2123004330 @default.
- W2338570710 cites W2123714451 @default.
- W2338570710 cites W2130344866 @default.
- W2338570710 cites W2132328487 @default.
- W2338570710 cites W2294737976 @default.
- W2338570710 cites W2300834300 @default.
- W2338570710 cites W2485060782 @default.
- W2338570710 cites W2601246511 @default.
- W2338570710 cites W3121210735 @default.
- W2338570710 cites W3124074442 @default.
- W2338570710 cites W3125729319 @default.
- W2338570710 cites W760090013 @default.
- W2338570710 cites W2323876979 @default.
- W2338570710 doi "https://doi.org/10.1080/10496491.2016.1251526" @default.
- W2338570710 hasPublicationYear "2016" @default.
- W2338570710 type Work @default.
- W2338570710 sameAs 2338570710 @default.
- W2338570710 citedByCount "14" @default.
- W2338570710 countsByYear W23385707102018 @default.
- W2338570710 countsByYear W23385707102020 @default.
- W2338570710 countsByYear W23385707102021 @default.
- W2338570710 countsByYear W23385707102022 @default.
- W2338570710 countsByYear W23385707102023 @default.
- W2338570710 crossrefType "journal-article" @default.
- W2338570710 hasAuthorship W2338570710A5018074490 @default.
- W2338570710 hasAuthorship W2338570710A5076343700 @default.
- W2338570710 hasAuthorship W2338570710A5081219228 @default.
- W2338570710 hasAuthorship W2338570710A5081823893 @default.
- W2338570710 hasConcept C110350745 @default.
- W2338570710 hasConcept C112698675 @default.
- W2338570710 hasConcept C127413603 @default.
- W2338570710 hasConcept C144133560 @default.
- W2338570710 hasConcept C151730666 @default.
- W2338570710 hasConcept C154945302 @default.
- W2338570710 hasConcept C2775924081 @default.
- W2338570710 hasConcept C2779343474 @default.
- W2338570710 hasConcept C41008148 @default.
- W2338570710 hasConcept C74558129 @default.
- W2338570710 hasConcept C76155785 @default.
- W2338570710 hasConcept C86803240 @default.
- W2338570710 hasConceptScore W2338570710C110350745 @default.
- W2338570710 hasConceptScore W2338570710C112698675 @default.
- W2338570710 hasConceptScore W2338570710C127413603 @default.
- W2338570710 hasConceptScore W2338570710C144133560 @default.
- W2338570710 hasConceptScore W2338570710C151730666 @default.
- W2338570710 hasConceptScore W2338570710C154945302 @default.
- W2338570710 hasConceptScore W2338570710C2775924081 @default.
- W2338570710 hasConceptScore W2338570710C2779343474 @default.
- W2338570710 hasConceptScore W2338570710C41008148 @default.
- W2338570710 hasConceptScore W2338570710C74558129 @default.
- W2338570710 hasConceptScore W2338570710C76155785 @default.
- W2338570710 hasConceptScore W2338570710C86803240 @default.
- W2338570710 hasIssue "1" @default.
- W2338570710 hasLocation W23385707101 @default.
- W2338570710 hasOpenAccess W2338570710 @default.