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- W2338689057 abstract "Abstract This study investigates whether customization and gender have a significant effect on consumers’ attitude towards menu options at a given restaurant. It also examines the outcome that gender has on perceived control and decision-making. Hypotheses were developed using hypothetical restaurant menu-based scenarios and surveys. Our results indicated that male customers exhibited a similar level of attitude across both ‘build-your-own’ and ‘you-pick-two’ customization conditions. However, female customers showed more overall positive attitudes toward the ‘build-your-own’ menu as compared to the ‘you-pick-two’ menu. Depending on gender based target markets for restaurants, managers should employ different menu design strategies to attract customers." @default.
- W2338689057 created "2016-06-24" @default.
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- W2338689057 date "2016-07-01" @default.
- W2338689057 modified "2023-09-24" @default.
- W2338689057 title "The effect of customization and gender on customers’ attitude" @default.
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- W2338689057 doi "https://doi.org/10.1016/j.ijhm.2016.04.001" @default.
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