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• W2339210667 abstract "Purpose – The purpose of this paper is to explore the instrumental role that copyright and trademark enforcement strength plays in stimulating licensing flows in 21 countries. Design/methodology/approach – In so doing, panel data methodology serves as the empirical platform upon which the investigation between the trademark and copyright enforcement strength levels of 21 countries and the choice between unaffiliated and affiliated licensing of US firms for the period 1998-2011 is conducted. Findings – The evidence suggests that both copyright and trademark enforcement strength have a highly significant effect on licensing and, more specifically, that stronger levels of enforcement stimulate higher levels of unaffiliated licensing. Originality/value – The authors use the two longitudinal indices of copyright and trademark enforcement strength which capture the effectiveness and efficiency with which copyrights and trademarks are enforced in 21 countries." @default.
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• W2339210667 date "2016-05-09" @default.
• W2339210667 modified "2023-10-17" @default.
• W2339210667 title "International licensing revisited: the role of copyright and trademark enforcement strength" @default.
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• W2339210667 doi "https://doi.org/10.1108/ejim-03-2015-0014" @default.
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