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- W2339664955 abstract "The peculiarities of the usage of sales promotion according to customer loyalty stage are being analyzed in the article. The main assumption here is that customers being on different loyalty stages have distinct needs and expectations with the sales promotion offerings. To be effective, sales promotion has to correspond to specific needs of a customer loyalty stage. On purpose to determine combination of attributes of sales promotion best suitable to customers being on different loyalty stages „Conjoint analysis“ was performed. As the result, the combinations of attributes of sales promotion best suitable for customers being on each loyalty stage are provided." @default.
- W2339664955 created "2016-06-24" @default.
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- W2339664955 date "2010-01-01" @default.
- W2339664955 modified "2023-09-22" @default.
- W2339664955 title "Determination of combinations of the attributes of sales promotion for different loyalty stages' customers" @default.
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